Promotional Page Download:
free from my website (you must buy Combination Discounts separately)
See it Live: Go to
product 26 in my demo shop you will see the upsell message for products 25 and 27. (Going to products 25 or 27 will also produce a
similar message.)
The code that created this Combination Discounts linkage was:
Add-Ons:
If you add any of these products to your cart, you will notice that on the shopping
cart page (and the first checkout page) that
Checkout Candy
re-enforces the upselling message.
If you go to
product 9 in my demo shop you will see it is linked to two other products
using Combination Discounts, and there's
a button that allows all three products to be purchased with a single click.
This is generated by
Buy The Set.
If you add all these products to your cart, you will be able to see the
discount in your cart because of
Discount Preview.
Current Version: 1.0.6. Occasionally,
new features are documented prior to being publicly available;
please check the version history to ensure the
feature you want is available in your version.
Alternatives: If you are considering Combination Discounts, you may also want
to consider
Big Chooser. Here's a
comparison.
The gold standard of online retailing is Amazon.com.
Zen Cart store operators looking to increase their profitability
should constantly be asking, "WWAD?" or "What would Amazon do?"
When you look at an item in Amazon, not only is a cross selling
recommendation made, a discount is offered to persuade the
customer to accept the recommendation. This mod permits you
to offer this type of discounted cross selling in your Zen Cart.
Combination Discounts is based on my
Better Together contribution.
Better Together
provides pairings - one item with another item, one category with another
category, etc. I got a lot of positive feedback when
Better Together was released, but people wanted
more - a three-way (buy item 1 and 2, get a discount on item 3);
a four-play (buy items 1, 2 and 3, get item 4 at a discount), and so forth.
They also wanted more complex pairings, such as
buy 2 of A, get a third one free, or
buy 3 of A, get 2 of B free.
So rather than add each permutation individually, I created
Combination Discounts, that allows a much greater range of
mixing and matching possibilities.
Combination Discounts uses the term "linkage" to describe
the creation of an association
between a group of items for the purposes of a discount.
Items may be described in a variety of ways:
by their item number, their category
or their price.
Like Better Together, Combination Discounts requires you to add these
linkages to the module itself - they are not configured through the
admin panel.
This sounds complicated, but it's not that bad, and many examples of
common discounting practices are provided.
The calling conventions for building a linkage are that you specify one
or more sets of
{indications of product, category or price, and product or category id or price,
required item count}
followed by a discounted item in the same
format and an indication of the discounting policy ($ or %, and an amount).
The discounted item may specify a specific item count (e.g. 1 or 2),
to indicate the discount may be taken on a specific number of items,
or an unlimited item count ("*"), indicating that the discount may
be taken an unlimited number of times.
Let's consider two products: product 5 from category 3, and product 2 from category 1.
In Combination Discounts, saying "Buy product 2, get product 5 at 50% off,"
would be
$this->add_linkage(PROD,2,1,PROD,5,1,"%",50);
Remember product 5 is in category 3. If instead of specifying product 5
in particular, you want to discount any item in category 3
by 20% with the purchase of a product 2 item,
you would use
$this->add_linkage(PROD,2,1,CAT,3,1,"%", 20);
Discount can be done in currencies as well. To offer $7
(or 7 of whatever currency your cart uses), instead of 20% off, use
$this->add_linkage(PROD,2,1,CAT,3,1,"$", 7);
(The "$" is just used to specify currency; your cart's currency settings
will be respected when computing the discount.)
Remember product 2 is in category 1. If you want to widen the discount to
provide a discount of 20% off any item in category 3 when an item from
category 1 is purchased, use
$this->add_linkage(CAT,1,1,CAT,3,1,"%", 20);
But these are simple pairings, all of which are possible with
the original
Better Together. The true power of Combination Discounts
becomes obvious when you increase the complexity of the
linkages. None of the following discounts would be possible
with the original:
"Buy 2 of product 2, get one product 5 at 50% off,"
$this->add_linkage(PROD,2,2,PROD,5,1,"%",50);
"Buy product 2 and product 3 get one product 5 at 50% off,"
These linkages are not only
used in discount calculations; they are also used to create
messages which are automatically displayed on the product_info
page.
Details on how to do this are provided in
marketing.
Combination Discounts is an order total module, so it appears on the second page
of your checkout as a discount (unless
Discount Preview
is used, which allows the discount to be shown in the cart).
Payment Page displaying Combination Discount
Detailed Description:
Linkages are specified in the setup() method at the bottom of the class.
There is no admin interface; you must modify the file
Any number of these discounts may be offered; discount computation will
be done in the order in which your discounts are specified in setup().
The cart is then sorted by price in descending order.
The cart is traversed in this order to determine if a discount
threshold has been crossed; once it has, the cart is traversed in the
reverse order to determine which item will be discounted.
In this way, the least expensive qualifying item is discounted.
Using the examples above, suppose these items are in your cart:
The link is created to facilitate the cross-sell.
This step is optional; if you prefer, you can add your own cross-selling text.
As of version 1.0.4: Note that CAT has different semantics in
Combination Discounts as compared
to Better Together. In Better Together, CAT only includes items
directly below the specified category (i.e. CAT means "parent category").
In Combination Discounts, CAT includes all items below the specified category,
whether they are directly below or in subcategories.
Men's Clothing (category 3)
|
----> Shirts (category 5)
| |
| -------> shirt A
| shirt B
| shirt C
----> Pants (category 6)
| |
| -------> pants A
| pants B
| pants C
----> Shoes (category 7)
|
---------> Dress Shoes (category 12)
| |
| -------> dress shoes A
| dress shoes B
| dress shoes C
---------> Casual Shoes (category 18)
|
-------> casual shoes A
casual shoes B
casual shoes C
Specifying "Men's Clothing" (CAT 3) as a category in Combination Discounts will
include all items in Shirts, Pants and Shoes. This cannot be done in
Better Together without the Top Level Category extension.
Specifying "Shoes" (CAT 7) as a category will include both
dress shoes and casual shoes. This cannot be done in Better Together.
Installation Instructions:
Back up everything! Try this in a test environment prior to installing
it on a live shop.
Copy the contents of the unzipped folder to the root directory of your
shop.
The names of these files reflect a template name of "custom." If you are
using a different template name, please change file paths using "custom" to use your template name instead.
Login to admin and in Modules->Order Total you will see 'Combination Discounts' listed along with all the other modules available.
Click on 'Combination Discounts' to highlight the module and click on 'Install'
Decide on the discounts you wish to use. The easiest way to do this
is to open a shopping cart in another window, and just start adding
discounts to the setup() method of
includes/modules/order_total/ot_combination_discounts.php.
The discounts are shown on the second step of checkout in
"Your Total" under "Combination Discounts."
If you wish, follow the guidelines in marketing
to advertise your discounts.
Marketing
What good is having cross selling and upselling specials if you don't
advertise them?
Combination Discounts may be automatically displayed in two places:
on the product info page, and on a separate promotional page. We'll
talk about the product info page first.
Customize the tpl_product_info_display.php file to advertise
your discounts. Copy the file
The placement of this code is a matter of personal preference;
try placing it below the product description and adjust to your tastes.
It creates a link on your page that looks something like this:
Probably a bit more obnoxious than you would truly want, but you
get the idea.
Alternately, you could modify the marketing text template (tpl_combination_discounts_marketing.php) and put the text into a fieldset:
The other available marketing vehicle is the Combination Discounts promotional page.
This page is completely optional; it is not included in the Combination
Discounts zip file,
but it is a free download from my website.
It creates a page that looks like
this,
displaying all discounts.
If you are using linkages based on price with products which use
attributes with prices, you must hard code your
marketing message for these products; this marketing
text will not work. The reason is that on the product info page,
full price of the product (with attributes) has not yet been
worked out.
is read, "buy product 2 and any item for $12.99, and get
one item from category 3 at 25% off."
Major Versions
Version 1.0.6 - Current version; minor fixes.
Version 1.0.4a - Fixes for Google Checkout.
Version 1.0.4 - Making CAT work at all levels; consolidating marketing text into one div.
Version 1.0.3 - Addition of PRICE as an item selection parameter.
Version 1.0.1 - Integration with Checkout Candy.
Version 1.0 - First Release; Standard linkages for product and category.
Bugs
Combination Discounts versions prior to 1.0.7
require a patch to run under Zen Cart 1.3.8. Take
this function and paste it
right above the function calculate_deductions()
in the file in includes/modules/order_total/ot_combination_discounts.php.
The latest versions include this patch, but if you haven't upgraded,
you must manually apply the patch.
FAQ
Q: Why is there an Combination Discounts in the first place?
A: To better facilitate cross selling and upselling. It builds on
the success and popularity of the original
Better Together.
Q: Why is Better Together free, but Combination Discounts isn't?
A: Because like you, I'm in business to make money.
Q: I'm using a category linkage, and it's not working!
A: This is the most common question of all.
Please see the Category Issues
page for solutions.
Q: Can I start and stop my Combination Discounts on certain dates?
A: Please see the Timing Discounts for an explanation of how to do this.
Q: Can I convert my Better Together discounts to use Combination Discounts?
A: Yes. The discount "buy X and get Y at $Z off", which is expressed
in Better Together as
$this->add_prod_to_prod(X,Y,"$", Z);
is expressed in Combination Discounts as
$this->add_linkage(PROD, X, 1, PROD, Y, 1, "$", Z);
Other discounts can be handled similarly.
Q: I like some of the features of Better Together, such as two-for-one
discounts on identical items in a category, but I also want to use Combination Discounts. Can I use both?
A: Yes. Combination Discounts was designed to be interoperable with
Better Together. But be aware that certain combinations of
configurations in the two models may lead to double discounting;
always test before deploying.
Q: I like Combination Discounts, but I want to build more complex
deals; can it be extended?
A: The syntax of Combination Discounts makes it hard to create
more complex deals; for this reason, I created
Big Chooser.
Here's a
comparison.
Q: Why do you have to add PHP code to setup()? Why didn't you put
this in the Admin panel?
A: Although it's a bit tedious to have to manually code the associations,
it maximizes the module's flexibility.
If you need help with the
setup logic, I will be happy to do it for you for a small fee.
Q: I would like my discounts to show up in the shopping cart.
Why don't they?
A: The way the Order Total modules work is that they show up at
checkout time. However, if you require the discounts to
show up in the shopping cart, you may wish to show your
support for Combination Discounts by
purchasing the
Discount Preview
module for $30.
Alternately, you may indicate that you have a Combination Discounts
discount policy by adding to
TEXT_INFORMATION in includes/languages/english/shopping_cart.php, and inform the user that Combination Discounts discounts will be
calculated (and visible) at checkout time.
Additionally, changing SUB_TITLE_SUB_TOTAL in the same file to
something like 'Sub-Total BEFORE Discount' will emphasize the fact that
a discount will be added at checkout time.
Q: How can I present my Combination Discounts discounts on the product page?
A:
Create your custom template
if you haven't already done so.
Then customize the file
Follow the directions in
marketing in the installation instructions
for details on the changes that are required.
Q: OK, I have the Combination Discounts information on my product page, but my customers can't figure out that the discount isn't visible until checkout time
A: Add some explanatory text to the discountPolicy information you created
above. This way it will show up every time there is Combination Discounts
information on a page. Alternately, you may purchase
the Discount Preview
module,
or you may also add text to the shopping cart
page to indicate that Combination Discounts discounts will show up at checkout time
as discussed above.
Q: OK, I have Combination Discounts specials, but my customers aren't biting.
How can I re-enforce the promotion?
A: My Checkout Candy module can be configured to show available Combination Discounts
discounts both on the Shopping Cart page and on the first page of
checkout.
Q: What would my setup() look like if I wanted to give 2 for 1 on all items in category 4?
A: This provides a two for one discount, allowing you
to mix and match items from category 4:
function setup() {
$this->add_linkage(CAT,4,1,CAT,4,1,"%",100);
}
Q: What would my setup() look like if I wanted to give 2 for 1 on all items 5, 8, and 12? What about buy one get one half off?
A: Here's what you would do for 2 for 1:
function setup() {
$this->add_linkage(PROD,5,1,PROD,5,1,"%",100);
$this->add_linkage(PROD,8,1,PROD,8,1,"%",100);
$this->add_linkage(PROD,12,1,PROD,12,1,"%",100);
}
Here's buy one get one half off:
function setup() {
$this->add_linkage(PROD,5,1,PROD,5,1,"%",50);
$this->add_linkage(PROD,8,1,PROD,8,1,"%",50);
$this->add_linkage(PROD,12,1,PROD,12,1,"%",50);
}
As in the previous question, mixing and matching is allowed with
these discounts - but since these are specific products, what are the
semantics of "mixing and matching?"
Well, for add_prod_to_prod() and add_twoforone_prod(),
mixing and matching means
"having different attributes."
Q: What would my setup() look like if I wanted to do buy one of item 5, get one from category 2, 7 or 9 at $5 off?
A: Here's what you would do:
function setup() {
$this->add_linkage(PROD,5,1,CAT,2,1,"$",5);
$this->add_linkage(PROD,5,1,CAT,7,1,"$",5);
$this->add_linkage(PROD,5,1,CAT,9,1,"$",5);
}
Q: Can I do three for the price of two? Four for the price of three?
A: Yes. Three for the price of two on product 5 would be
$this->add_linkage(PROD,5,2,PROD,5,1,"%",100);
Four for the price of three for product 12 would be
$this->add_linkage(PROD,12,3,PROD,12,1,"%",100);
Q: I have a lot of products priced at $24.99. Can I offer buy three get one free?
A: Yes. Buy three get one free for $24.99 products would be
Q: My marketing text generally works properly except that I have a
price based linkage (like the one above) on a product with attributes
which have prices, and it doesn't work there. Why?
A: If you are using linkages based on price with products which use
attributes which have prices (whether or not the product is priced by
attributes), you must hard code your marketing message for these
products; this marketing
text will not work.
Customizations
The following Combination Discounts customizations are available:
Don't apply Combination Discounts for products
which are on special
Show Combination Discounts on the shopping cart page
using Discount Preview
Show Combination Discounts cross selling text on the shopping cart page
using Checkout Candy
Provide one-click purchase of your discount with
Buy The Set
I charge a fee for each of these customizations.
Contact me for details.
